Toy wholesalers, quick news!
Mattel’s showing 150+ Barbies in Scotland.
Exhibition starts June 2026—runs till October.
Has rare 1959 first Barbie!
I think this ain’t just a regular show.
It could be a new way to build IP toys.
Big, pro IP history shows boost influence.
That may drive related toy sales up!
If you only use movies/cartoons to judge IP trends,
you might miss real hot IP waves.
Exhibitions could be blowing up!
Traditional IP promo (TV/Internet/films) vs exhibitions
—which one do you prefer?
Talk in the comments.
#Barbie #internationaltrade #ToyTrends #toynews
