Toy wholesalers, quick news for buyers.
Hasbro launched new Transformers for 2026.
New lines focus on smash, swap, and rebuild play.
This is not just about new figures.
It’s about where the market is going.
A top brand chose modular, customizable play.
If you only focus on one-step Transformers,
2027 may be harder.
Interactive IP toys fit the next trend.
Would you stock more modular IP toys?
Talk in the comments.






